There are many ways to tune up your brand with Tuning Fork Consulting. We create brand development packages to fit most business' needs. Here are our three main tiers of consulting packages.
Option 1: Phone Consult with Clarity
(Consulting by the Minute)
We offer phone consulting through a great web program called Clarity. You can schedule a call and pay by the minute to get quick answers to your business and branding questions. Here is the link to the service. This is a great introductory option for evaluating if you would like to partner with Tuning Fork with more of your business.
Option 2: Retainer Based Project
(Consulting by the Week)
Based on your specific needs you can choose from our services in an a la carte fashion to create the best program for your needs. Anything from creating a business plan to planning a grand opening, you can pick the places you need the most help and put us to work for you.
Option 3: Full Brand/ Business development Packages
(Consulting by Project)
This is basically carte blanche access to all of our business and brand development services. We will help you to create and launch a brand from A to Z. This is our most involved but most all inclusive package. See below for package details.
Brand Identity Development Package
Estimated 6-8 weeks
Commonly referred to as the storybook of your business, this is where we turn to artistry and design to uncover an emotionally charged and unique identity that consistently paints a picture of your business.
Design Discovery
Intended to focus on inspiration and your design interests, this task uncovers sample imagery, textures, colors, shapes and other design inputs that help offer direction to the conceptual design of the brand.
Programming & Storyline Development
Before putting ink to paper creating visual concepts for the brand, our branding team pairs the business and marketing goals with key positioning opportunities to write a brand story that intends to act as an “About Us” description. This narrative encapsulates the energy and feelings that should be displayed visually throughout the brand.
Logo Design
Using the design discovery and storyline developed above, our graphic designers will concept visual ideas for your logo. Our design process looks at logos first in black and white, and then conducts color and typography studies to determine the full design recommendation.
Message Schedule
In tandem with the logo and brand storyline, the branding team will prepare a series of messages that focus on the core brand. These messages are intended to serve as taglines or key promotional messages that reinforce the core brand. Many are simply used as inspiration for future advertising and other marketing endeavors.
Trademarking
We will assist you in reaching the USPTO trademark registry to make sure your brand is not in danger of trademark infringement. Then we will assist you in registration of your brand and mark with the US patent and trademark office.
Phase Deliverables
-Brand Identity Package and Usage Guidelines
-Mission Statement
-Core Values
-Logo Design Art
-USPTO Submission
Operations Consulting Package (Specialty Coffee)
Approximately 6 weeks
Understanding and developing a functioning operational business model is integral to making a profitable and consistent brand identity. Throughout the timeline of design services there will be a number of operational projects that will be simultaneously developed. You will be guided step by step to ensure the business we are developing together will have the infrastructure to support streamline operations from day one. The commitment is to work closely with you to help you come to strategic conclusions that resonate with your vision, while helping to optimize efforts and focus direction. Basically stated, we help you look at the right options to come up with the best decisions. Here is a range of projects where you can expect strategic operations partnership.
Menu Development
Selecting a winning offerings list is not an easy task. You can expect partnership in refining menu items, ingredient selection, signature beverage development, and coffee brew method selection.
Equipment & Supplies
You will be presented with equipment options that will focus on functional and operational excellence first, but not exclude aesthetics and brand enhancement opportunity. Based on our focused offerings list we will select all integral production tools and supplies needed to operate lean production stations.
Employee & Barista Training
Working closely with your selected coffee roasting partner we will develop a progressive and ongoing training program that will ensure craftsmanship and excellence are integral elements of daily operations and drink production. There will also be a direct focus on customer service strategies and employee motivation and industry involvement. Our greatest commitment lies in educating all staff in the unique opportunity they have being involved in the global coffee community.
Vendor Selection
Nailing down your cost of goods sold and working to manage controllable expenses can be the key to a profitable business. We will partner with you to help select vendors based not only on pricing but also on common vision with our brand and product quality. These are partners in your business, and we can help you to maximize their support to its full potential.
Roasting Operations Development
60-90 days
The overall mission of this portion is to evaluate and modernize coffee roasting operations from green sourcing through product production. We focus on utilizing equipment, education, and ergonomics to produce the highest possible volume and productivity while creating sustainable quality standards.
Green Coffee Purchasing
We will help you and your team establish budgets, seasonal coffee rotations, and broaden importer relationships. All of these tools will focused on quality and need. We will also help develop how to utilize and plan for green coffee usage thought its freshness life cycle.
Quality Control Protocols
TFC will develop time and schedule for production/purchasing team to evaluate roasted coffee through SCA standard cupping protocol. These will be implemented for pre-purchase, production roast, and education/professional growth. All cupping scores will be logged into Cropster for reference and consistency.
Production Lean Workflow
We will overhaul existing workflow to minimize physical demand of the team while increasing efficiency and quality potential. We will suggest any additional equipment and or placement keeping expense in mind.
Phase Deliverables
-Green Coffee Standards and Schedule for Purchasing
-Cupping Manual
-Ongoing Education Plan
-Production Map of Roastery
-Coffee Life Cycle Plan